The Good Times Page 6
SECTION C: Page 5
MANAGEMENT CAREER

Beginning a Career With JCPenney
The building was an empty warehouse with three small offices in the front and a single overhead gas heater on the back wall.
    In 1971 I was hired by JCPenney in the position of Product Service Manager. At that time they sold home electronics, major appliances, lawnmowers, garden tractors and bicycles. The Product Service Centers provided repair and maintenance for these products and also sold service contracts on them.
    Product Service Centers were free standing locations and each manager was responsible for the entire operation from assets to staffing to profits to keeping the Penney customer happy.
    My experience at Service In Electronics served me well in understanding JCP procedures and operations. However, I did not have any experience managing in-home service and appliance or gas engine repairs.
    I began working as an assistant manager at the Audubon, NJ service center while learning scheduling and routing for in-home service and maintaining a fleet of service vans stocked with repair parts.
    Within about six weeks, though, Penneys offered me an opportunity to open a brand new product service center in Dayton, Ohio. The service center would be serving a store in the Centerville Mall, their downtown Xenia store and the Cincinnati Outlet.
    I worked at the Columbus, OH Service and Parts Distribution Center while the company selected a suitable building for the new service center. What they found was not ideal at all.
    The building was located in Centerville, OH but it was just an empty warehouse with three offices in the front and a single overhead gas heater mounted near the back wall.
    I decided that the call center, bookkeeping and contract sales would take the three front offices. But there was no money in the budget to construct the shops I needed for home electronics, major appliance and gas engine repairs or a parts department and I needed an an office.
    So, I came up with a cheap and ingenious plan to partition off the building. The shops and parts department all required shelving so I bought 4x8 sections of steel shelving and positioned them to create "rooms" I bolted sheets of particle board to the back of the shelves to create the "walls."
    The home electronics, major appliance and gas engine repairs shops had 24" shelves for storing the merchandise sent in for repair and the parts department and


Product Service, Centerville, OH

my office had 8 inch shelves.
    After the building layout was complete there was a staff to hire, the independent service contractors had to be notified that they would no longer be servicing JCP products and the stores famialiarized with Product Service procedures.
    Within a month I had outfitted, supplied, staffed and opened the Centerville, OH Product Service Center. Service contracts were handed over to be managed by Product Service.
    One of my early challenges was dispatching technicians. Service calls had to be scheduled so that technicians were not driving from one side of town to the other on any given day. In the Audubon, NJ Center they used a large magnetic map. Red magnets were for electronics, blue for appliances and green for gas engine products.
    I had neither the time or the budget to order such a monstrosity so I made six copies of the Area Code map from the telephone book, labeled them Monday through Saturday, attached them to a cork board and bought red, blue and green "push pins."
    When a service call was scheduled an appropriate colored "pin" was stuck in the map in that customer's Area Code. There were seven pins for every tech avaiable on any given day and the idea was to keep the pin colors grouped in a particular area for each day.
    This idea worked extremely well and the concept of areas would become invaluable when I would later be assigned to manage the first computerized service center.
    My makeshift service center was a regional award winning center rivaled only in service contract sales by the Pittsburgh service center. My boss wouldn't accept the excuse that my sales were lower because Pittsburgh had three large metroplolitan stores and I had just one large store, one oldtime "Main Street" store and one outlet store located 50 miles away.
    As for operations management, when the end of the month rolled around each center reported a "profit flash." The actual P&L generated from JCP headquarters in New York was not available for 10 days following the monthly end of business.
    I kept daily records of four important accounts in my Day-Timer pocket calendar so my "flash" was always closer than any other manager's in our region.
    I was very good at Operations so when JCP decided to put computers in Product Service I was selected to be the manager of the very first one.

Trouble In Paradise!
Every morning they gathered for their coffee, gossip and Valium!
    I had started a new career as a product service manager for JC Penney. They moved my family to Centerville, Ohio where we bought a newly constructed two-story colonial home.
    The house with its large front porch and two car garage was quite an upgrade from our little stone front ranch house in Franconia, PA. We furnished this four bedroom, 2 bath home beautifully with rich red carpet and Spanish decor in the living room and a dark pine dining room set with an enormous breakfront that elegantly displayed new Mikasa china and sparkling crystal stemware.
    There was plenty of property so we could continue with the great vegetable garden we had in Pennsylvania. Our neighbors were lawyers, doctors and upper level managers for local coporations like NCR, IBM, Delco and Fridgedaire.
    Centerville was a prestgious community. The kids attended a very modern and progressive school system. The Dads showed up for the little league and soccer games when they weren't out of town on business.
    I didn't travel but I liked my job. I had hired an excellent staff of repair technicians, dispatchers, service contract salesladies and a bookkeeper. Most importantly, my product service center was a profitable one for JCPenney.
    My two sons attended the best schools and participated in baseball and soccer. They both delivered newspapers and often combined their routes towing their papers in a wagon behind their minibike.
    Mothers working outside the home was not yet fashionable but my wife like to cook and bake. And she was good at it. I remember she once made cookies for the neighborhood kids who had no idea that you could "make" cookies.
    Arlene had a spacious, modern kitchen, a well stocked pantry and fancy appliances. She had her own late model car and the freedom and means to persue whatever she wanted, hair, nails, tennis, luncheons, charities to name a few.
    Everyone should be happy. Right?
    When I was a kid we never lived in a house. The best "home" we had was an apartment above the grocery store. Us three kids shared one bedroom with a curtain across it to give my sister privacy.
    After school we each had chores working in the store, pricing canned goods, stocking shelves or sorting soda bottles.


Our Home in Centerville, Ohio
I wanted more than this gypsy lifestyle for my family.
    So I was doing what I believed great fathers do, provide the best for my family. But Arlene saw things differently. According to her, and later the marriage counselers "I was trying to buy their love with material things.".
    She joined a group of wives calling themselves "management widows." Every morning they gathered for coffee, gossip and Valium!
    Apparently I was not spending enough time at home. But my job was not 9 to 5. Whenever there was a service emergency for a water heater or refrigerator and during peak seasons like air conditioning, my staff often worked overtime. And when they worked, I worked.
    During the time we lived in Centerville there were other tell-tale signs that trouble was brewing. My wife once told our sons I was late for their baseball game because I loved my job more than them.
    I routinely played tennis once a week with three guys from work. One day a female employee filled in for one of the guys who couldn't play. Arlene got so upset that a girl joined us that she called my boss to complain that I was "associating" with my female employees.
    I had 14 employees and six were women. I was the first manager in product service to hire a woman for the parts department. My boss was concerned so he flew to Dayton from Pittsburgh and met with us in our home to discuss what was going on.
    I was proud of my employees, my service center and what I had accomplished so nothing could have been more embarrassing and upsetting.
    The marriage couslers were no help. The best advice I got from them was to quit my job and find one that would allow me to spend more time at home. As far as I was concerned, this was a rediculous notion that I would not entertain.
    I had created a wonderful lifestyle for my family and could not understand why my wife objected to joining in it.
    We had lived in Centerville for about five years when JC Penney gave me the opportunity to establish and operate their first computerized Product Service Center.
    It would mean relocating to New Jersey and I thought the change might be great for the family. Arlene rarely left the house even to go to the mail box at the road. Perhaps this would be a chance to renew our life and be a new adventure for the boys.



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